I came up with a modular identity system that is simple and modern, that not only expresses the excitement of the zoo but also the elegance of Central Park, and with the simple element of a corner frame, signaling how the zoo dwells in the parks right corner.
crocodiles.jpg
gorilla.jpg
rhino.jpg
Birds.jpg
sealion.jpg
front.jpg
 I also re-design the CPZ website using a more functional grid and easy to use navigation placed on the left side of the page, as well as a more efficient hierarchical system that makes the information more accessible to users.  Moreover, with real state on the right hand side for selling ad spaces with an overall more elegant and modern look and feel.
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