Adobe needed a way to promote their live-stream series of talks that were held at the International Broadcasting Convention in Amsterdam.
The best way to do this was through their social media outlets and handing out flyers at the convention.
I came up with an elegant design that goes along with their brand style and personality, from which the possible spectator can see all the different talks with their time and place where to tune in, at the same time they can appreciate the beauty of the great Netherlands by looking at a beautiful photograph taken from the Adobe image bank.
Adverator is a platform/marketplace for small businesses to discover, purchase and manage all kinds of local advertisement spots.
As part of the design team I provided ideas and applied design principals to create elements, design wireframes and layouts for some of the segments of the larger relaunch project.
Following Adverator's visual language I designed infographics, menus and icons that made the overall look and feel more attractive and intuitive.
I designed an intuitive infographic that helped the user understand within which pages her or his ad will be placed in the magazine.
The Central Park Zoo Project
We had the challenge to revive the Central Park Zoo by coming up with a strategy to attract more people into coming to visit the zoo.
I paid a visit to the zoo and assessed the whole experience and identified some major weaknesses:
· Not a wide enough variety of exhibits (animals) for the price of the ticket
· Lack of a cohesive brand identity representing the zoo
· Lack of an appealing and exciting awareness campaign promoting the attractions of the zoo
· A very poor designed website which lacked efficiency and had very little useful information and overall poor User Experience, as well as lacking to evoke the excitement the zoo should.
I came up with a modular identity system that is simple and modern, that not only expresses the excitement of the zoo but also the elegance of Central Park, and with the simple element of a corner frame, signaling how the zoo dwells in the parks right corner.
I also re-design the CPZ website using a more functional grid and easy to use navigation placed on the left side of the page, as well as a more efficient hierarchical system that makes the information more accessible to users.
Moreover, with real state on the right hand side for selling ad spaces with an overall more elegant and modern look and feel.
Assorted Social Media Deliverables
We had the challenge to promote these movies through social media.
By applying the appropriate composition and layout as well as the appropriate typography, style and treatment, I delivered social media creatives both static and as animated GIF's.
I also had the task of delivering concise and attractive promotional videos. In which I edited and composed coherent short sequences, using footage from the films.
In some I applied title treatments and Motion Graphics using After Effects.
IGW Promotional Video
Promotional video attracting and enthusing people to go watch the movie.
For the promotion of their new phone we prepared a showcase at the NY Film Festival for LG.
I was responsible for delivering Collateral Designs following their brand guidelines as well as their personality and style.
I translated their style and personality into the appropriate color, shape and form to come up with these marketing materials that were successfully used at the event.